Good Ideas, Bad Ideas and Very Little Difference

Long ago, the Young's Brewery from just across the park in Wandsworth developed a Guinness-like stout that had chocolate in it. They called it, originally enough, Double Chocolate Stout. I went on one of the last brewery tours 2 years ago and, lo! I pronounced it good.
Not to be out done, the Japanese have stepped it up one here: Chocolate Beer - Boing Boing